5 Myths of Social Marketing ROI Whitepaper

It’s time to break some myths.

Yes, social marketing captivates and engages your audience, but at the end of the day a social marketing campaign has to move the financial needle, right? Or does it?

Senior executives demand social media ROI. Marketers say look beyond financial metrics — it’s more than just financials. This white paper helps to uncover the strange no-man’s land of social marketing ROI and the tug-of-war between the financial “suits” and the marketing “creatives.”

Download the white paper featuring real customer ROI and learn:

  • Can financial metrics be attributed to ROI?
  • Are business value and ROI the same thing?
  • Should social marketing be quantified with overall marketing ROI?
  • Get the report and start busting some myths today.

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