A Comprehensive Quantitative Assessment of the IBM Cognos Analytics Value Proposition

Analytics is game-changing and can produce valuable insights from the ever-growing volume, velocity and variety of data. Business Intelligence (BI) provides the foundation for many types of Analytics. It enables companies to deliver exceptional customer experience, enhance marketing effectiveness, increase operational efficiencies, reduce financial risks, improve product quality and reliability, and so on. But businesses are also challenged to generate time-critical actionable insights and make a compelling financial business case for BI investments.





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