A Guide to Prospecting with Programmatic Advertising

It's now much easier to find new customers through various channels in today's real-time advertising ecosystem, as marketers are armed with new technology and innovation to help automate this process. The introduction of the ad exchange and programmatic buying – the automation of buying and selling online ads – has revolutionized the way marketers scale their companies for growth. Learn more about this and:

• The modern marketer's funnel of prospecting and retargeting
• The programmatic opportunity and driving new conversions
• How to measure the performance of your campaigns