Bad MQLs Were Always Dead: RollWorks Revenue Revelation Report

Look, we’ve all heard the chatter about the death of MQLs in B2B marketing. So RollWorks asked almost a thousand revenue leaders to get cold hard data. And the results are in: it's not true.

Two in three marketers agree MQLs aren’t dead — it’s just bad MQLs that should be. And your sales team? Two in three sellers say the era of dead leads ‘is never gonna happen’. Ready to see the 5 revenue revelations from our recent data? And more importantly, the 4 buying signals you can use to get high-quality leads, faster? Spoiler alert: form fills alone aren’t the primary signal to take action on!