Can Dillard’s deliver the data-driven marketing customers expect?

Trends in consumer privacy and data deprecation are fundamentally changing marketers’ approaches to customer engagement and measurement across the customer lifecycle, leading many to turn to their partners for help.

That is why Epsilon is proud to be named a Leader in The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021. The report helps companies, like Dillard's, assess partners by evaluating each vendor’s identity resolution, data enrichment capabilities, data practices (including privacy and security), and approach to first-party data management.

Read more about the evaluation of these partners to learn how Dillard's can become truly data driven.