Case Study: Achieving Commercial Success with an IQVIA Field Sales Team

European biopharma company engages IQVIA to support re-entry to U.S. market.

A European biopharma company was preparing to relaunch a product in the United States. The company had no local infrastructure and plans called for hiring only a handful of full-time employees. To meet its commercial goals, the company needed a partner that could help quickly create a strong presence throughout the U.S with an outsourced field sales team.

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