Conjoint Analysis in the Medical Device Industry

What combination of features will make a healthcare provider (HCP) select a particular device? What price are HCPs or hospital purchasers willing to pay for a particular device? What features of a device will command a price premium?

These are among the business questions that medical device companies can answer through conjoint analysis.

This white paper takes a closer look at conjoint analysis for medical devices and shares real-world examples of how companies are collaborating with IQVIA MedTech to inform product launches, market access, and ongoing commercial performance.

Download the white paper to learn more!