Connecting Sales and Marketing for Revenue Acceleration: A CRO’s Guide

Today’s successful Chief Revenue Officers (CROs) know that to hit the numbers, you have to think beyond the numbers. Learn how to create a true competitive advantage in the e-book Connecting Sales and Marketing for Revenue Acceleration: A CRO’s Guide.

You’ll discover how to:

• Unify data across business functions and use intelligent analytics to increase the quality and accuracy of forecasting efforts.
• Increase lead quality, pipeline visibility, and communication across marketing and sales functions.
• Share the right coaching at the right time by understanding which sellers need help and what’s driving sales performance.
• Create brand loyalty and nurture customer relationships through rich insights and personalized customer journeys across marketing and sales.