CRM & Manufacturing: Working Hand in Glove

Your salespeople are spending too much time doing paperwork and not enough time selling. They can’t get the supply-chain information they need when they’re meeting with customers. Teams don’t collaborate or share best practices. Sales numbers aren’t what you need them to be. 

After gathering data from more than 1,500 sales executives, CSO Insights analysts began to see clear patterns in the sales teams at large companies. The top 10 percent of sales organizations—those with the highest quota attainment, revenue plan attainment, and win rate of forecast deals—have a lot in common. 

So what is it about the top 10 percent that helps them land on top? And how can the sales side of your manufacturing business use these learnings to bring about transformation in their teams? In this whitepaper, we will introduce the CSO Insights Sales Transformation Pyramid model, and we’ll lay out a framework for how manufacturing companies can effectively bring together people, process, technology, and knowledge to create a competitive edge.