Driving Revenue Through CRM Integration

Integrating marketing automation with your CRM system is not just an advantage – in today’s competitive world of targeted marketing, it’s a necessity. While the benefits of CRM integration are many, this eBook calls out and explores four significant advantages of CRM integration:

Companies that pursue smart integration strategies will reap multiple rewards: tighter alignment with their sales and customer support teams, customer engagement and loyalty, and rising sales.

This eBook explores:

• Expanding beyond lead generation
• Supplying data your business leaders need
• Holding Sales accountable for lead follow up
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