Integrating marketing automation with your CRM system is not just an advantage â€“ in todayâ€™s competitive world of targeted marketing, itâ€™s a necessity. While the benefits of CRM integration are many, this eBook calls out and explores four significant advantages of CRM integration:
Companies that pursue smart integration strategies will reap multiple rewards: tighter alignment with their sales and customer support teams, customer engagement and loyalty, and rising sales.
This eBook explores:
- Expanding beyond lead generation
- Supplying data your business leaders need
- Holding Sales accountable for lead follow up