Epilson Loyalty Dunkin Case-Study

Here’s how Epsilon’s platform and marketing expertise enabled global coffee and bakery brand Dunkin’ to scale its loyalty program and achieve the following milestones: 

• 24 million customers enrolled in Dunkin’s loyalty program since inception in 2013 
• More than 20 million transactions processed daily 
• 50% increase in member spending year-on-year 
• 74% increase in offer redemption thanks to dynamic content