Forrester Report: Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime

With the rise of the social web and the steady move to subscription-based business models, advocacy has never been more important to the success of B2B businesses.

In this report by Forrester Research, Vice President and Principal Analyst Laura Ramos explains how B2B marketing professionals are developing strategies and programs to operationalize customer goodwill at scale.

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