Webinar marketing is like being a tour guide. You need to help prospects navigate unfamiliar terrain and walk away more knowledgeable and interested. But first, you must plan your route.
This brief by Matt Abrahams, author and communications expert, shares nine steps for how to prepare and present compelling webinars that your audience will follow with rapt attention.
Download the brief to learn:
- How to maximize the effectiveness of your webinars
- 5 presentation structures for telling your story
- How to link your content to an audience's experiences