Goodbye Mass Segmentation – Hello Personalized Engagement

Please join us for an in-depth discussion of the latest data and analytics capabilities that banks are using today to uncover new customer insight – at the individual level – to improve offers and cross sell, optimize campaigns and deliver profitable revenue. The discussion will explore how leading banks are employing predictive analysis on customer data not often analyzed – like individual transactions, interactions, behavior and social media. See how banks can move beyond traditional segmentation and enable marketing to the “Segment of One.”