How Dell Managed $1 Billion in Global Marketing Spend

This case study discusses how Dell, a global computer manufacturer and retailer, uses a powerful Marketing Resource Management solution to optimize internal asset reviews and campaign development process. Discover how one of the world's most successful hardware company used marketing operations software to:

  • Plan and manage $1 billion in global marketing spendĀ 
  • Increase process efficiencies across the marketing organization
  • Reduce unexpected costs and optimize spend through flexible, real-time budget tracking

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