How to Build a Competitive Benefits Package Your Employees Will Love

Choosing the right benefits package is one of the most important things you can do.


An attractive benefits program can be a highly effective recruiting and retention tool. But to make benefits a competitive advantage, employers must get creative with their benefits strategy or risk losing out on the best talent. It’s no longer acceptable to offer status quo or one-size-fits-all plans—employees expect more. More than half of employees say benefits are a top consideration before accepting a job.

In this guide, discover:

  • Core components of a benefits package
  • What to consider when evaluating plans
  • Questions to ask when choosing a benefits broker

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