How to Build a Culture of Growth

Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints. Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line. 

To help you get there, this guide provides insights on: 

  • What constitutes a culture of growth and optimization 
  • Tips for building that culture in your own company 
  • Lessons from marketing leaders who embrace the test-and-learn approach


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