How to Use Video Content and Marketing Automation to Better Engage, Qualify, and Convert Your Buyers

You wouldn't go for a run without the details of a weather alert, so why are you scoring leads without video?

Vidyard & Marketo team up to teach you how to use video and marketing automation to better engage, qualify and convert buyers.

In this ebook, you'll learn:

  • Why video is an important component of your marketing programs
  • How to use video strategically for lead generation
  • Why video and your marketing automation platform are a powerful combination
  • How to lead score with video
  • What video marketing metrics you must track to align with video goals and measure success

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