If You Rent It, Track It

The rental equipment industry is, by nature, resilient. According to McKinsey, the rental market for machines has often gained share during economic downturns.1 This is because decision-makers, looking to conserve capital expenditure, often focus their efforts on the rental market. This fact is not lost on the American Rental Association (ARA), who expect an accelerated revenue recovery of 11.2% in the construction and industrial rental industry in 2022

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