Intercom on Customer Engagement Book

An effective messaging strategy means targeting the right users with the right message at the right time and place. Failing to do so leads to customers mentally, or literally, unsubscribing from you.

From the makers of Intercom, a customer communications platform, this book teaches you how to increase customer engagement in three ways:

• Define the audience for your message by segmenting users according to behavior and action
• Craft a message for maximum impact; what voice, tone, format, and language to use
• Discern the right way and the right time for a message and know what you can do to ensure it is received in the most appropriate setting and in the most appropriate context