Lead Management: The Essential Foundation of B2B Growth in Any Economy

A Guide for Revenue Teams to Extract Value from Every Lead

As the global economy responds to the Coronavirus pandemic, all businesses are navigating a new, uncertain economic environment. By some estimates, GDP growth rates may fall as much as 50% as many businesses are forced to close. Those able to continue to work digitally struggle to create pipeline. TOPO research found a 150% increase in buyers not booking meetings due to COVID-19.

One thing is certain: The foundation of B2B growth now, and in any economy, is strategic lead management. To grow during these times, revenue teams must make the most of every potential customer. Now is the time to maximize what’s possible from leads – an increasingly scarce and valuable resource.

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