Make Your Marketing Content Useful

A good book gets passed around. A terrible book gets trashed. The same is true with marketing content. Make sure yours is so useful it gets read – and spread.

In this brief, Nancy Duarte, award-winning author of the HBR Guide to Persuasive Presentations, Slide:ology and Resonate, shares how to create useful marketing content that your customers can't wait to share.

Download this brief to learn:

  • Why customers don't like it when you try to sell something
  • How to look for patterns in who's consuming your content
  • What tools can help you create and strengthen connections

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