Marketing Technology: Too Much of a Good Thing?

There’s so much to love about marketing technology–there’s a solution for everything. However, according to the latest count, marketers have almost 7,000 technology “solutions” to choose from.

More than half of marketers (56%) point to fragmented technology as a top barrier to marketing success, with the average marketer using an average of over 100 different applications in their daily routines. So, how does a marketer eliminate redundant systems and make a clear plan for the big picture?

Download “Marketing technology: too much of a good thing?” to learn how to make the most of your marketing technology integrations.

Discover how to:

• How to make the most of your marketing technology investments
• Define what core technologies are needed for each function in the marketing organization
• Increase the efficiency of your marketing organization by reducing redundant steps