Optimizing Marketing Fulfillment in a Digital World

Marketing fulfillment is more than storing materials in a box. Instead, communicating with customers in today's multi-channel world is a complex process, and consumer demands for real-time information at the speed of now influence everything from media choices to message delivery options to the infrastructure required to create and manage materials…and beyond. Due to more diverse channel distribution needs and the integration of multiple media types in marketing efforts, enterprise-sized organizations struggle to produce and control the wide array of marketing and communication materials necessary to support business operations. 

Drawing on an InfoTrends survey of several large enterprises across multiple industries, this document identifies key challenges and strategies for optimizing fulfillment in a digital world.