Product Information Management 101

PIM stands for Product Information Management. It’s a hot topic in both B2B and B2C commerce, and the PIM industry is growing at an exponential rate — half of all product-centric organizations will use PIM solutions within the next year, according to Ventana Research.

PIM tools enable you to create a central hub to collaboratively manage all your product information. They radically simplify the process of creating, maintaining, and using product descriptions and specifications for online and offline product catalogs, making them crucial to success in the omnichannel age. Download this eBook today to learn more about how your organization can benefit from PIM, including:

• What is PIM?
• Why is PIM so hot?
• Why do I need PIM?
• Business benefits from PIM
• How does PIM compare to MDM, DAM, and PLM?
• How to choose the right PIM solution
• How do I convince my internal stakeholders I need a PIM solution?