Referral: Powering Customer-Led Growth for Retailers

Growing your customer base is crucial for growth in any industry. In the retail sector, it’s a must. One powerful way to expand your consumer base is through referral-driven retail marketing.

Referral marketing in retail works wonders because people trust recommendations and referrals from family and friends. Hence many successful retail marketing strategies are founded on referrals or word-of-mouth. The approach of converting your existing customers into your most powerful and passionate advocates is both effective and efficient.

This retail marketing guide provides the best tips and proven practices sourced from expert veteran marketers in the retail industry.

In this guide you will learn:

• The referral program best practices being implemented extensively by retail marketing teams;
• The importance of focusing on making your advocates happy through high-value rewards, convenient sharing and management, and delightful experiences;
• How to ensure referred friends have great experiences throughout the referral journey; and
• How to leverage new technologies and customer data to improve personalization and customization of rewards.