Teradata 2015 Global Data-Driven Marketing Survey: Progressing Toward True Individualization

With competition for customers at an all-time high, marketers have recognized the need to focus in on which customers need what message and what time. The investment in data-driven marketing is critical to remaining competitive in the insurance marketplace.
 
According to a new CMO survey, 90% of marketers see personalized marketing as the key to log-term success. Read more on what CMOs say about data and how it can drive sales by downloading the latest global study from Teradata.