Teradata Data-Driven Marketing Survey 2013 Infographic

How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? With extensive Data-Driven Marketing Research survey results, charts, and summaries, you’ll gain current industry insight you can use to chart the course for your data-driven future.

The extensive Teradata Data-Driven Marketing Survey 2013, Global Results offers an in-depth look at some of these key issues:

  • Marketers’ perceptions of how their companies use data to guide marketing decisions
  • Perceived barriers to using data to drive marketing
  • Where marketers’ expect their organizations to place data-driven priorities over the next couple of years
  • Challenges with using data to prove return on marketing investment
  • The current relationship between marketing and other key organizational functions

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