Teradata Shopper Optics, Consumer Goods Insights-As-A-Service

Collaboration between consumer goods manufacturers and retailers is more important than ever. CPG manufacturers struggle with fading brand loyalty from price sensitive consumers who are increasingly switching to private label products. The CPG “customer” (e.g. Retailer) faces additional challenges. ¬†Teradata Shopper Optics accelerates the time to value for consumer goods sales and marketing professionals to mine insights from often difficult-to-obtain data.¬†

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