The 7-Step Guide to Sales Acceleration for B2B Marketers

We take a deep dive into the following 7 key strategies to reveal how they can drive B2B sales acceleration in 2022 and beyond:

  • Data Science: Look-a-Like Modelling, Intent Data and Propensity Modelling
  • ABM: Velocity and Penetration
  • Business Development Representatives (BDRs)
  • Lead Quality and Prioritization
  • Content that Intercepts and Engages
  • Sales and Marketing Alignment
  • Measurement and Key Metrics.

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