The 8 Biggest Mistakes Email Marketers Make and How to Avoid Them

Unfortunately, we've all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren't as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. 

Read this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: 

Mistake 1: Unclear subject lines 
Mistake 2: Poor email list hygiene 
Mistake 3: Failure to measure email inboxing 
Mistake 4: No engagement segmentation 
Mistake 5: No re-engagement strategy 
Mistake 6: Using image-based CTA buttons 
Mistake 7: No mobile optimization 
Mistake 8: Bad testing decisions

We use cookies to optimize your experience, enhance site navigation, analyze site usage, assist in our marketing efforts. Privacy Policy