The Complete Guide to Lead Nurturing

Lead nurturing, also called drip marketing, is one of the most powerful and sought-after features of a marketing automation system. With the ability to drive revenue from a database of leads that you’ve already built — with minimal investment on the part of sales and marketing — lead nurturing has the potential to transform the way you do business. Want to learn more? Take a look at our Complete Guide to Lead Nurturing, which includes:

• an explanation of the benefits of lead nurturing
• a look at how lead nurturing works, including triggered messaging and lead assignment
• a quick walk-through of 10 must-try nurturing campaigns
• helpful checklists, worksheets, and tip sheets to make sure you’re always on track