The Data Economy Report: 2017 Edition

Digital technology is so intrinsic to our personal lives that we barely think about the fitness trackers and smartphones that are as much a part of us as the clothing we wear. For organizations, the shift to digital is more disruptive and the stakes far higher. Digital transformation has been high on the executive agenda for a few years and, for many, harnessing data has become a significant force for value and revenue creation. Agility has emerged as an organizational superpower as businesses grapple with change and uncertainty in their own customer bases and in the global political and economic landscape.

IT has been thrust into the spotlight as the unwitting hero of the story – tasked with delivering on the digital vision, implementing all manner of applications and building firm infrastructure foundations to support the latest digital initiatives. In an increasingly on-demand world, it is this final point that often gets overlooked in the rush for the next shiny new technologies.