The new science of sales performance

The pressure on sales to meet and exceed ever-increasing revenue targets is higher than ever before. At the heart of this challenge lies a complex analytical and modeling problem that involves data spread across many rigid–and usually disconnected–systems, teams, and geographies. Leading companies handle this problem by focusing first on creating a sales performance plan that is data-driven and tied to business objectives. 

The research report conducted by Harvard Business Review provides you with how today's sales executives:

  • Overcome technology weaknesses to uncover sophisticated analytics
  • Change ingrained, cultural tendances of sales organizations
  • Adopt dynamic practices to respond to change quicker

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