The Product-Led Growth Index, 2022

SaaS Companies Are Doubling Down on Product-Led Growth

The data is clear! The Product-Led Growth Index 2022, a report from Gainsight, in partnership with RevOps Squared, reveals that product-led growth is the go-to-market strategy companies are betting on to drive product adoption and expansion.

Executives from over 600 companies answered questions about their current PLG strategy, their investment plans for the next 12 months, and the performance metrics they use to ensure durable growth. The result is this comprehensive report which details the current state of product-led growth, presented along with insights and commentary from Mickey Alon, Chief Technology Officer of PX at Gainsight.

Highlights of the report include:

  • How companies plan to invest in product-led growth in the next year, including the ROI of their current models
  • How companies implement, measure, and organize around various product-led growth strategies
  • How companies are using product experience data to inform their product roadmaps, growth goals, and more

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