The Prosumer Relationship: Are Utilities Ready?

According to a 2021 report by Harvard Business Review Analytic Services, utility customers want personalized offers that show an understanding of their energy habits and help them save money and reduce environmental impacts. With these new customer habits, it’s no surprise that 62 percent of utilities said that improving customer service is a top priority for the year ahead. 

Discover what modern customer engagement can do for your company. In this guide, you'll: 

  • Get stats on changing customer expectations
  • Understand the role of customer relationship management
  • Read a customer experience transformation story from Xcel Energy

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