The Top Five Myths of Big Data Analytics: What Every Marketing Leader Needs to Know

As big data is projected to increase 40% annually, marketing leaders may be thinking, “What does big data have to do with marketing?†The answer is simple: just about everything. In fact, the rise of big data may be more relevant to marketers than to anyone else in the enterprise—including IT. This paper takes a look at the hard truths and common misconceptions surrounding big data. In particular, it focuses on five common myths about large-scale analytics, then offers a glimpse at the next steps necessary to make big data work for you.

We use cookies to optimize your experience, enhance site navigation, analyze site usage, assist in our marketing efforts. Privacy Policy