Ticketmaster: Using the Cloud to Capitalize on Performance, Analytics, and Data to Deliver Insights

As one of the top three e-commerce sites in the world, Ticketmaster uses analytics and data to always improve the fan experience and fill venues for it's parent company, Live Nation Entertainment. Ticketmaster sells hundereds of millions of tickets serving 19 countries. The company had data everywhere, from many different sources, on different platforms and with different schemas. There were silos of data with nothing truly shared, and trying to create a cohesive report with data sources from different systems was very difficult. Teradata was chosen to build a large, robust data warehouse to service all the company’s needs.

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