Total Cost of Ownership: Direct, Indirect and Post-Purchase Costs

More sales. Cost efficiency. Higher profits. – Every marketer wants these, but over-emphasizing unit cost of POP materials over the total cost of production makes them miss out on chances to achieve them. Taking a Total Cost of Ownership (TCO) approach to supply chain management for brand activations enables marketers to grow their business more quickly and profitably.

It entails, however, embracing new ways of thinking that can involve “unlearning” the status quo. This piece looks at factors comprising the three main categories contributing to Total Cost of Ownership: Direct Costs, Indirect Costs, and Post-Purchase Costs.