A good content marketing strategy begins with a powerful story. And marketers are finding success using webinars to help tell that story across the entire buyer's journey.
This brief by Robert Rose, Content Marketing Institute's chief strategy officer, explores how and why content marketers are expanding the use of webinars across every stage of the buyer's journey.
Download the brief to learn:
- Why you should broaden the scope of webinar use
- Best practices for approaching content by purpose
- How to map webinars across the entirety of the buyer's journey