2020 Digital Transformation Trends Report

Leading Companies are now in the Customer Experience Business

Customer experience (CX) investment is set to rise in 2020 as C-suite executives become more convinced of the commercial benefits and prioritise accordingly.
 

• The C-suite ranks CX optimisation as their top choice for their organisation’s “greatest opportunity” in 2020.
• About half (51%) are planning to increase their CXrelated technology spending.