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Lob, the leader in direct mail automation, enables marketers and mail operations teams to drive dramatic increases in campaign ROI. They partnered with Comperemedia, the world’s leading marketing intelligence research firm, to bring to you insights on the state of direct mail marketing. Lob and Comperemedia surveyed 150+ enterprise marketing leaders across the U.S. to shed new light on the approach, effectiveness, and best practices of modern direct mail marketers.
Download this report to gain valuable insights to optimize your team’s omnichannel strategy in 2022:
- Utilize hyper-personalization and trigger-based direct mail to significantly improve response rates
- Use direct mail to increase the ROI of your acquisition and retention omnichannel campaigns by 27%
- Increase time to value by 150% with direct mail automation
Enterprise marketers across all industries still invest in direct mail marketing, and over 50% use software to automate their campaigns. See why two-thirds agree that direct mail shows the best ROI of all their current channels.