Marketing & Sales
Technology
Workplace & HR
Business & Finance
Marketers are jumping on the intent data bandwagon, investing big time to capture prospective buyer behavior. With buying committees popping up everywhere and employee turnover at an all-time high though, it's not easy for marketers to use this intel effectively.
In this report, see what your marketing peers have to say about the challenges and opportunities presented by buyer intent and signal data and the tools and approaches to leveraging it.