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According to Deloitte's 2014 Retail Industry Outlook report, the retail customer is better informed, more interactive, and more selective than ever before. Deloitte's 2013 holiday shopping survey bears this out as nearly 60% of respondents felt that they were better connected to coupons, competitive pricing, and store deals than store associates themselves. As a result, the most successful retailers are seeking new ways to deliver high-touch, personalized experiences to their customers through an omni-channel experience.
Streaming analytics empowers retailers to quickly act on insights gleaned from streaming data and information, while it still matters. It brings together stream processing, real-time analytics, interactive dashboards, and business process management capabilities into one unified solution.