Outside of an appointment or visit to a hospital, the contact center is the one channel that provides a 1:1 personal connection between a hospital and a customer. Running a healthcare contact center that works to improve the customer experience takes time and comes with its challenges. Based on 15+ years working with healthcare organizations around the US, we divulge the top four call center challenges faced by healthcare organizations and the four benefits of transforming your call center into a part of the organization's greater marketing strategy.