Marketing & Sales
Technology
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Business & Finance
According to Deloitte's 2014 Financial Services Industry Outlook report, new technologies are making financial institutions more available to their customers, but also more vulnerable to cyber threats. Big Data and analytics may help financial services firms identify and target new customers, but managing the variety of data sources in a timely manner is proving overwhelming.
Streaming analytics can correlate and analyze streams of data, including Web application data, location-based data, device data, customer profile data, billing data, and social media data, to connect the dots by tracing live transactions and business activity across interaction channels, systems, and organizational silos. It can immediately alert teams to issues and trends that may impact a customer's experience, before the customer becomes aware.