451 Research – Empower Sales with End-to-End Digital Workflows to Increase Win Rates & Retention

Business-to-business buyer journeys can be complex, demanding digital strategies similar to business-to-consumer approaches in order to help sales organizations execute in the digital era. Customers will no longer accept a friction-filled customer journey fraught with tedious and inefficient manual processes. Every day customers and salespeople embark on redundant data entry, spanning everything from quotes and proposals to contracts and terms and conditions. The pressure to deliver differentiated customer experiences is essential as many organizations face significant disruption, such as the shift to subscription models and the ensuing focus on longer-term customer relationships. Download this research brief to learn more.