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Faced with new marketing challenges and more budget scrutiny than ever, retail companies like HomeGoods need to reach the highest-performing audiences. But that’s much easier said than done: Forrester recently found that 56% of retailers can’t find the right audiences for their online campaigns.
But there are success stories amid the COVID chaos.
Watch this webinar to learn:
- Why data and connected identity are more critical than ever in a fully digital retail landscape
- How one retailer increased their total audience reach by 80% and drove a 120% increase in messaged sales through improved identity strategy during COVID-19
- How another retailer quadrupled their online ROI after COVID-19 started