9 things ISPs Really Want Email Senders to Know

One of the major disconnects between senders and receivers that has become evident over the years is the idea that engagement is a single measure understood by both senders and ISPs on the receiver side. Quite the contrary, senders are not privy to the metrics that receivers see and receivers don’t have access to sender data. ISPs’ approach to engagement has a different set of concerns and metrics compared to a sender’s: for ISPs that includes complaints, deletes and spam designations, while for marketers it’s opens.

In this guide, you’ll get actionable tips to help improve your deliverability, protect and improve your sender reputation and maintain good relations with your ISP and inbox providers.