Forbes Insights: Reaching the Right Audience

Learn how marketers are improving their digital campaigns to reach the right audiences. 

As digital advertising has evolved to bring a new level of targeting precision, relevance and measurability, brand marketers increasingly view it as a key component of their branding campaigns. Forbes Insights recently conducted a survey to learn more about: 

• How brand marketers are using digital advertising to reach their audience
• How audience targeting can help improve campaign effectiveness
• The primary challenges of audience targeting and how to address them